The Meaning of DUHA
َالضُّحَىٰ وَاللَّيْلِ إِذَا سَجَىٰ مَا وَدَّعَكَ رَبُّكَ وَمَا قَلَىٰ
(Ad-Duha, 93:1-3)
Duha (ضُحًى) is the Arabic word for morning light—the still, sacred period just after sunrise and before noon. It symbolises relief and peace.
In the Qur’an, Surah Ad-Duha reminds us that even after our darkest nights, we are never abandoned by Allah s.w.t. The morning light is a promise of hope, mercy, and ease with every hardship.
That essence of renewal and resilience is at the very heart of DUHA. Every design we create is a quiet celebration of that promise. Whether you’re marking a milestone or planning a moment, our goal is to help you do it in beautiful ways.
We are founded by two graphic designers passionate about art and quality; rest assured, we care about the details as much as you do.

Samiha Yasmin
Co-Founder, Creative Director & Lead Designer
“DUHA is kind of like my version of a love letter to art and design. I created it for people who believe that meaning belongs in the details and who are as obsessed with illustration as I am. I'm excited to bring a fresh new wave in Islamic art that captures magic, storytelling and quality production.”
— Yasmin, Co-founder & Designer

